UCubed applauds its 132,000 Facebook fans and 35 million friends of fans for a job well done in their groundbreaking get-out-the-vote campaign, BEE MAD @ THE GOP.
“In the last 101 days, UCubed’s BEE MAD @ THE GOP campaign had a daily reach of more than 800,000 users,” said UCubed Executive Director Rick Sloan. “By election night, users had downloaded our videos more than four million times. Without their talent and tenacity, the Democratic victories would not have been won. They took on an entire political party, and handed the GOP a stinging defeat.”
UCubed has long projected that the unemployed and underemployed would be the swing-voters of the 2012 election. While exit polls showing the economic demographics of voters aren’t expected for another few weeks, a new study released just before election day also projected the unemployed to “turn out in droves” to the ballot box this election cycle.
“At full employment — that is, when the unemployment rate is at five percent, as it was in the 1990s and part of the 2000s — being unemployed either very slightly increases or very slightly decreases one’s likelihood of voting,” reads the article. “But when there’s a jobs crisis, that all changes. Each additional point increase in the unemployment rate raises unemployed voter turnout by 1.3 percentage points — triple the effect on employed voter turnout during such a crisis.”
UCubed’s BEE MAD @ THE GOP campaign began 15 weeks before the election with a series of fun, short videos encouraging “worker bees” to swarm to the polls and issue the GOP a “stinging defeat.” For a complete look, click here.
