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With the IAM Union’s 42nd International Convention set for New Orleans in September 2028, the IAM Southern Territory is helping set the stage by unveiling the official convention logo and slogan: “Built by Workers, Powered by Solidarity.”
The convention identity brings together the tradition of the IAM with the distinctive character of New Orleans and its world-famous Mardi Gras celebration.
At the center of the logo, two clasped hands represent worker strength, unity and solidarity, surrounded by an industrial gear symbolizing the skilled workers and industries that have defined the IAM for more than a century. A colorful mask, feathers, fleur-de-lis and saxophone bring local flair to the design, while purple, green and gold pay tribute to the city’s Mardi Gras traditions.
The convention identity was inspired by IAM members through a slogan competition held by the IAM Southern Territory. IAM Local 10 member Joshua Brown submitted the winning artwork, while District 1888 Directing Business Representative Bill Benson submitted the winning slogan. The two were recognized as equal winners, with their contributions helping shape the convention’s visual identity and guiding message.
“This logo captures the spirit of both the IAM Union and the city of New Orleans,” said IAM Southern Territory General Vice President Craig Martin. “It represents the strength we have when workers stand together, while celebrating the culture and energy of the city that will welcome IAM members from across North America in 2028.”
